This is the moment a driver decided waiting in a short line of traffic was not for them – and drove along the pavement instead.
Footage of the incident, captured on cameras in another car, shows the light blue vehicle swerving out from a line of traffic and driving along a 100 metre stretch of footpath, bypassing at least half a dozen stationery vehicles.
The 30-second film, taken near Hinckley's Dodwells industrial estate, has been shared widely on social media, sparking a police investigation to identify the driver. The driving has been slammed by road safety groups.
@SouthTRPT@PoliceHinckley@Real_ShiftZZ@clive_loader this is what we're up against pic.twitter.com/h8YhZ3l3Zb
— Biker Les (@BikerLes) March 21, 2016
Keep an eye out for the light blue car to the right. This ha...Keep an eye out for the light blue car to the right. This happened this morning at Dodwells Roundabout.
Posted by Spotted Hinckley on Monday, 21 March 2016
Alice Bailey, campaigns adviser for the charity Brake, said: "This looks like a clear example of selfish and dangerous driving.
"Bar a life or death situation, it is hard to imagine why anyone would take this kind of risk and show no consideration for other road users.
"We see the devastating consequences of dangerous driving every day from our work with bereaved relatives.
"Avoiding waiting in a queue for just a few extra minutes is never worth risking your own or anyone else's life for."
Ms Bailey said drivers who flouted the rules "must be caught and punished".
A spokesman for the AA said the law allowed driving on the pavement in only a very narrow range of emergencies.
The spokesman said: "It is difficult to imagine any excuse for this.
"If the police get hold of this driver they should throw the book at them – and that would be fully deserved."
A number of people posted their thoughts on the Spotted Hinckley site.
While a small number questioned whether the driver would be able to justify their actions, most posters were appalled by the manoeuvre.
Cheryl Newton-Clarke wrote: "Surely dangerous driving. God forbid had someone been on pavement."
Dawn Rushall posted: "That was shocking – imagine if someone was on the pavement."
Nicola Bate added: "Disgusting. Needs banning for life and putting away. Endangering lots of people by idiotic driving."
In a statement, police in Hinckley said: "We have been made aware of a video on Spotted Hinckley which shows a vehicle overtaking stationary traffic near Dodwells industrial estate, Hinckley.
"Local beat officer Pcso Adam Cartwright has investigated the offence and we are looking to prosecute the driver for road traffic offences.
"If you are witness to an incident such as this please always contact Leicestershire Police on 101 for non emergency incidents, as we can then investigate them accordingly."
Contact Pcso Cartwright on 101 or Crimestoppers, which is anonymous, on 0800 555 111.
